Taking a second to look up the formal definition of words is a practice that can add a lot of clarity and focus to things. In our classes, we call our instructors "coach". Below are the various ways the dictionary defines that word.
Our curriculum director recently created a new tagline quote for her email signature, and it immediately caught my eye. It simply said, "Adults call it working out. Kids call it playing. We call it JumpBunch!" Now she decorated her JumpBunch with all the various colors from our logo, so it looked way better than my plain old text, but you get the idea. Those three short statements sum it up perfectly.
The original tagline for JumpBunch was simply "Sports and Fitness for kids." It was very straightforward and clearly stated what we offered as a product. Those words remained under the logo for about 18 years...yep, we've been jumping for quite a while now! In that time a lot has changed, and one of those things is that there are more and more companies/people out there offering what can be presented as sports and fitness for kids. Yes, that is still exactly what we deliver, however in a crowded world you have to be much more clear if you want to be anything other than one of many voices in a crowd.
Many, if not most, JumpBunch classes are held in preschools and daycares. This has always created an interesting dynamic in that the person who takes our class isn't the one who pays for it and the person who pays for it is someone we often never even meet. Parents enroll and pay for JumpBunch classes because their kids truly enjoy it, and they see noticeable and measurable progress. Even though we may not hear from parents often, our validation comes from their children staying enrolled. Often, this is for as many as four years until they head off to kindergarten.
The well known phrase "your mission, should you choose to accept it..." is a signature of the popular television show and movie franchise Mission Impossible. The things they were tasked with accomplishing were truly daunting. While the mission of JumpBunch does not place our coaches in life and death situations by comparison, we believe that what we hope to accomplish truly matters in a way that can influence the lives of children forever.
The poster that JumpBunch franchisees place on the walls in schools hosting our classes has the following two words standing out...ACTIVE AND HAPPY! Of course, we all want nothing more than for kids to be happy and healthy! Our mission, and the role we play in helping make that happen, is to get kids moving more, introduce them to many fun sports/activities, and teach that being active is a choice that makes your life better. We like to say "building healthy habits early"!
JumpBunch franchisees across the country are preparing for a "golden" opportunity with this year's Summer Olympics. For a program like ours that showcases a new sport every week, an event like the Olympics where so many varied sports are on display is perfectly aligned with our message. In all Jumpbunch towns there will be Olympic themed classes, camps, and birthday parties all aimed at embracing the vast options our kids have to simply get active with sports and activities that are super fun!