If you've ever had fun in a class of any kind, I will guarantee you that much of that was because of the leader, teacher, coach, or whatever their title was on that day. It's absolutely true that the fun starts here.
Recently we had a call with a group from China that were interested in possibly bringing JumpBunch to their country. During the call they asked a question about how cultural differences might need to be considered when evaluating how the program might work there or in other countries. Our CEO, Tom Bunchman, began his reply by pointing out something that is so simple yet so powerful. Kids are kids. At the core of it all, if we let them, kids all have the same basic needs and desires wherever they may be.
Earlier this year one of our posts discussed the fact that healthy habits start at home. A habit is basically an action repeated often enough to become a routine that occurs without any thought. Unfortunately a habit can also be characterized by inaction though. When you choose not to engage with your kids at home in a way that promotes an active and healthy lifestyle, that lack of activity is as much a bad a habit as doing so is a good one.
A study by the British Journal of Sports Medicine found that American kids lag in worldwide fitness tests. More specifically, when compared to the fitness levels of kids in other countries, U.S. kids ranked 47 out of 50 participating countries. The study measured aerobic fitness levels using what is referred to as a "beep" test. Kids ran back and forth between two points until a beep occurs.
The JumpBunch program began with preschool kids, primarily ages 3-6, and this remains our core focus today. In many of the same schools we were in during the early days, it became obvious there was a lack of programming for toddlers, so our offering expanded to meet a need that is still under served today in many markets. Over time offerings were made available to school age kids too. In all of these cases, the JumpBunch program had unique, age specific curriculum that introduced kids to sports and fitness through a new activity each and every week. The kids absolutely love the anticipation of what fun things they will get to do each week when the class rolled around. These cores programs remain the anchor of JumpBunch, and our name has become synonymous with fun introduction to sports and building healthy habits early!
JumpBunch franchisees across the country are preparing for a "golden" opportunity with this year's Summer Olympics. For a program like ours that showcases a new sport every week, an event like the Olympics where so many varied sports are on display is perfectly aligned with our message. In all Jumpbunch towns there will be Olympic themed classes, camps, and birthday parties all aimed at embracing the vast options our kids have to simply get active with sports and activities that are super fun!
One of the primary goals of JumpBunch is to introduce kids to healthy habits early and often. However, the reality is that healthy habits for kids are truly established at home. While it is true that JumpBunch can sometimes be the impetus to focus on more active things at home, it works best as a reinforcement and connection to what parents and families are already doing to have fun, be active, and live healthy while together. At the end of the day it really doesn't matter which comes first as long as the end result reflects what our tagline says...Sports. Smiles. Fitness. Fun!