Think of all the things that have come to an end for you this year, either big or small. What do we all tend to do once that ending occurs? We look back. There are many reasons why we do this, but perhaps the most common is to remind ourselves of what we want the future to look like. Looking back allows us to reflect on what we want to repeat, improve, or avoid going forward. 2019 is coming to an end in just a few more days. Amid all the things you might look back on across the past 12 months, we hope that you acknowledge the things you want to repeat or improve on as it relates to your family's physical health.
Our curriculum director recently created a new tagline quote for her email signature, and it immediately caught my eye. It simply said, "Adults call it working out. Kids call it playing. We call it JumpBunch!" Now she decorated her JumpBunch with all the various colors from our logo, so it looked way better than my plain old text, but you get the idea. Those three short statements sum it up perfectly.
The original tagline for JumpBunch was simply "Sports and Fitness for kids." It was very straightforward and clearly stated what we offered as a product. Those words remained under the logo for about 18 years...yep, we've been jumping for quite a while now! In that time a lot has changed, and one of those things is that there are more and more companies/people out there offering what can be presented as sports and fitness for kids. Yes, that is still exactly what we deliver, however in a crowded world you have to be much more clear if you want to be anything other than one of many voices in a crowd.
A study by the British Journal of Sports Medicine found that American kids lag in worldwide fitness tests. More specifically, when compared to the fitness levels of kids in other countries, U.S. kids ranked 47 out of 50 participating countries. The study measured aerobic fitness levels using what is referred to as a "beep" test. Kids ran back and forth between two points until a beep occurs.