The original tagline for JumpBunch was simply "Sports and Fitness for kids." It was very straightforward and clearly stated what we offered as a product. Those words remained under the logo for about 18 years...yep, we've been jumping for quite a while now! In that time a lot has changed, and one of those things is that there are more and more companies/people out there offering what can be presented as sports and fitness for kids. Yes, that is still exactly what we deliver, however in a crowded world you have to be much more clear if you want to be anything other than one of many voices in a crowd.