Taking a second to look up the formal definition of words is a practice that can add a lot of clarity and focus to things. In our classes, we call our instructors "coach". Below are the various ways the dictionary defines that word.
Our curriculum director recently created a new tagline quote for her email signature, and it immediately caught my eye. It simply said, "Adults call it working out. Kids call it playing. We call it JumpBunch!" Now she decorated her JumpBunch with all the various colors from our logo, so it looked way better than my plain old text, but you get the idea. Those three short statements sum it up perfectly.
The original tagline for JumpBunch was simply "Sports and Fitness for kids." It was very straightforward and clearly stated what we offered as a product. Those words remained under the logo for about 18 years...yep, we've been jumping for quite a while now! In that time a lot has changed, and one of those things is that there are more and more companies/people out there offering what can be presented as sports and fitness for kids. Yes, that is still exactly what we deliver, however in a crowded world you have to be much more clear if you want to be anything other than one of many voices in a crowd.
Many, if not most, JumpBunch classes are held in preschools and daycares. This has always created an interesting dynamic in that the person who takes our class isn't the one who pays for it and the person who pays for it is someone we often never even meet. Parents enroll and pay for JumpBunch classes because their kids truly enjoy it, and they see noticeable and measurable progress. Even though we may not hear from parents often, our validation comes from their children staying enrolled. Often, this is for as many as four years until they head off to kindergarten.
June 6 was Global Running Day, and many of our franchise locations made a special effort to focus on running in their classes that day. Now we all know that it is not difficult at all to get kids to run. Most will gladly just take off with even an implied invitation! That's the key though for us adults...giving the invitation. Kids will follow our lead, so it falls to us to be accountable. So Global Running Day was not as much about actually running as it was about simply moving...and setting the example for our kids by doing so.