When you hear the words "sports and fitness for kids", most of us will picture children running around with a coach instructing them on whatever is being played.
What's interesting is the image that comes to mind most often that of a school age child - beyond the age of 6. A few might conjure up an image of a preschool child. Almost never will the first thing that comes to mind be a toddler, even though it should be. Sports and fitness is crucial for toddlers. In fact, we have 5 reasons why sports for toddlers is very important. You'll also see why it's such a a growing opportunity for the kids sports and fitness business.