Business Insight Blog

Franchisee Success Requires a Strong but Flexible Brand

Jun 12, 2015 3:49:35 PM / by JumpBunch

Franchise Success Relies on Strong BrandThe children’s sports and fitness franchise industry is offers many different opportunities to choose from. It’s important to identify the strengths and weaknesses of all the options before you make your final choice. Some enrichment programs serve a narrow age group or offer just one sport or a limited range of activities. This can leave owners with few options to build their business, react to market changes or best serve their local demographics. On the other hand, no business should try to be “all things to all people.” Great franchisers recognize their core strength and build on it to give owners the flexibility to succeed in diverse markets and across changing economic times.

JumpBunch has expanded its business over the years, but remains true to its key distinction as the fun but structured introduction to the full range of sports. Owners building relationships with school directors, walk in the door with over 70 activities available with professionally developed curriculum for preschool, elementary and middle school ages.

The heart of the JumpBunch business is still the preschool and day care ages where JumpBunch began. But today, many franchises depend on before and after care programs for older school kids, birthday parties, camp programs, and more for additional profit centers. Flexible, but true to the brand. Whatever franchise direction you pursue, be sure to invest in a concept that knows what it does best, but isn’t afraid to expand and evolve to stay relevant and in demand.

Topics: Uncategorized, Franchise Tips


Written by JumpBunch

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